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What's the secret to the Norwegian newspaper VG's online success? The ugliest design on the planet, apparently.
Labels: new media
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By Dan Kennedy • Now online at www.dankennedy.net
What's the secret to the Norwegian newspaper VG's online success? The ugliest design on the planet, apparently.
Labels: new media
3 Comments:
Looks like an online version of the supermarket tabloids. Not my cup of tea, but they don't seem to be hurting for business.
Do you think that The Raw Story is much better?
Reminds me of an old PC magazine article outlining "what not to do on the web." Only thing they could do to "improve" would be to opt for the Wired choice of purple text on green background or some other entirely hip, but utterly unreadable, color combo.
If horrid design was part of success, why aren't the Medford Mercury or Malden Daily News the circulation kings?
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