A business model of sorts

Is this promising? Several alert readers sent me the link to Walter Mossberg's column on True/Slant, which is a nascent community aimed at bringing journalists and non-journalists together.

I didn't have time to spend more than a few minutes on the site, and I couldn't really make heads or tails of it. Not good. I should be able to get it immediately.

As best as I can tell, True/Slant is a way for journalists to set up their own sites, do reporting, point to good stuff, interact with readers and sell advertising. In other words, it's a way for them to start blogs. Am I missing something? How is this significantly different from Blogger or WordPress.org?

True/Slant founder Lewis Dvorkin writes:

As digital journalism rapidly evolves, this is top most on my mind: How can True/Slant combine the values and standards of the great news organizations that served the public interest so well for so long with the dynamic nature and interactivity of the digital world?

How indeed. Anyway, True/Slant is in "alpha" mode, so maybe it will become more interesting as it evolves.

Update: Dan Frommer of Silicon Alley Insider is unimpressed. (Via Romenesko.)